Most people are altruistic by nature. They want to make the world a better place and they want to invest in something with lasting positive impact. There are so many places that someone can give, the choices can sometimes seem overwhelming.
As an executive, director, or board member, you have a unique perspective about why your organization, school or non-profit stands out. When you tell someone about your organization and you ask them to support it, you are not asking for a favor. You are actually doing them a favor.
Fundraising is a conversation, a discussion, an invitation. You are sharing information with a prospective donor and learning whether their philanthropic priorities match the mission and needs or your organization. You are creating an opportunity where you both can reach your goals and do good.
Asking for support of a worthy cause should be easy.
Transform the way you feel about asking for money and you transform development.
People often find themselves reluctant to ask for money or gritting their teeth to get through the conversation. Whether it is fear of rejection, discomfort with talking about money, or lack of practice in making an ask, regardless how deeply you believe in the mission of your organization and are committed to its success, fundraising just doesn't feel fun. But it can be. It can be a painless, natural and, in fact, enjoyable conversation. Whether you are a non-profit executive, school director, organization leader, or board member, you can become fearless in fundraising. Let's work together.
Board members are an under-utilized resource - often the best validators of your organization. They are already giving something even greater than money to your endeavor, their time and expertise, but feel uncomfortable tapping their networks, making introductions, and asking their friends and colleagues to make a contribution.
Engage board members as fundraisers and help them feel at ease about making asks.
One to One Executive Coaching to transform your own approach to fundraising, empower your staff, volunteers and board members to become confident in their fundraising skills, and create a new organizational ethos for fundraising.
Leverage your unique strengths and develop your skills to become a more effective fundraiser and inspire others.
Partner with board members and executives to identify prospects, match donor interest with current projects, prepare for meetings, accompany on donor visits, structure solicitations, brainstorm about next steps with individual donors or craft comprehensive development plans.
Approach solicitations creatively and make the most of in person meetings with donors.
After working in sales and doing some volunteer fundraising on the side, Spencer Abruzzese realized that she wasn’t alone in wanting to make the world a better place and do something with a lasting impact. She found her passion in development and fundraising: matching donors' philanthropic priorities with an organization's mission to do good. She worked in development at Johns Hopkins University School of Advanced International Studies (SAIS) for eight years, where she also received a masters in International Public Policy focused on strategic studies, after she completed her undergraduate degree at Georgetown University. She was a major gifts officer at the Environmental Defense Fund (EDF) for four years.