Most people are altruistic by nature. They want to make the world a better place and they want to invest in something with lasting positive impact. There are so many places that someone can give, the choices can sometimes seem overwhelming.
As an executive, director, or board member, you have a unique perspective about why your organization, school or non-profit stands out. When you tell someone about your organization and you ask them to support it, you are not asking for a favor. You are actually doing them a favor.
Fundraising is a conversation, a discussion, an invitation. You are sharing information with a prospective donor and learning whether their philanthropic priorities match the mission and needs or your organization. You are creating an opportunity where you both can reach your goals and do good.
Asking for support of a worthy cause should be easy.
Transform the way you feel about asking for money and you transform development.